The ACB was formed from the realization that certified/registered businesses, whilst listed in several databases, were no more than just a listing. Indeed, it was a common criticism from certified/registered clients, that there was no “unified voice” in recognition for their efforts in achieving National, or International standards.

Further, it was also recognised, that many certified/registered businesses do not take full advantage of their award(s) when conducting their business on a day-to-day basis.

Initially, the Registrar of Standards Group (which includes ROS, United Registrar of Systems – URS and Global Registrars, Inc – GRI) decided that a mechanism must be found to augment the weaknesses of the current ways in which certified/registered businesses advertise themselves.